How do you train yourself to recognize the true value of the people that work in your company? What are the factors in your business that allow people to do their best work? How can you recognize learning opportunities for your business?

Tom D’Eri is the author of The Power of Potential which releases on January 24th. This book is an essential read for any business with a special focus on systems and recruitment. Tom and his father, John, are the founders of Rising Tide Car Wash where they employ and empower individuals with autism. In this episode, Tom reflects on the challenges and the value that he, his father, and the company have derived from the endeavor, and how you can apply the principles that served him well.